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Beginning Oct. 4, CafÃ© Mocha will expand beyond the already No. 1 syndicated reach of its all-female driven radio show. Hosted by two-time Grammy-nominated hip-hop artist MC Lyte, TV host/comedian Loni Love, and longtime radio broadcaster Angelique Perrin, CafÃ© Mocha is a hit that’s currently heard in more than 25 markets including the No. 1 media center NewÂ York City, along with Chicago, Atlanta, and Washington, D.C.
Adding Sirius XM Channel 141 to its audience reach, the show strives to empower, uplift, and entertain through a woman’s perspective to the backdrop of R&B tunes and top-notch celebrity interview standouts from TV, film, politic,s and the community.
Founded by public relations and media maven
Sheila Eldridge, and syndicated by
Westwood One, the show is the only oneÂ of its kind that targets African American women. Aimed at the 25-54 black female demographic that has a combined spending power of $1.2 trillion, it’s no surprise that the show’s expansion includes a new partnership with MadameNoire.com. “MadameNoire has already dominated the online space in terms of traffic and user engagement, so when it came time to think about expanding our platform’s reach, it made perfect sense to partner with a brand like CafÃ© Mocha that’s committed to the same mission of engaging and educating women,â€ said Brande Victorian, deputy editor of Madamenoire.com, in a press statement.
CafÃ© Mocha will air MadameNoire’s well-known feature “Did Y’all See,â€ while Madamenoire.com will write and produce content for
CafeMochaRadio.com. The partnership is a perfect match. “MadameNoire.com is a well-established brand and has an incredible following,â€ says Eldridge, CafÃ© Mocha’s creator and executive producer. “Most importantly, its commitment to African American women aligns with our platform to be an advocate and voice for our audience.â€
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Source : http://www.blackenterprise.com/black-women-radio-expands/497