The TV icon, 63, teamed up with the food giant for a line called 'O, That's Good'
Among the offerings will be mashed potatoes with cauliflower, broccoli cheddar soup mixed with butternut squash, and pasta with bean puree instead of cheese
Products will start appearing in stores this week and Oprah will appear in an ad campaign for the new range starting on October 2
She bought a 10 per cent stake in Weight Watchers in 2015 and has credited the diet for helping her lose more than 40 pounds
Weight Watchers was previously owned by Heinz, which sold it back in 1999 - before Heinz was bought by Kraft
Kraft Heinz continues to make a line of frozen meals called Weight Watchers Smart Ones under a licensing agreement
Published: 10:30 EDT, 9 August 2017 | Updated: 14:11 EDT, 9 August 2017
Oprah Winfrey has partnered with Kraft Heinz to launch a new line of 'healthy' comfort food called 'O, That's Good'.
Products will start appearing in stores this week, and will include pasta with bean puree instead of some of the cheese, broccoli cheddar soup mixed with butternut squash, and mashed potatoes with cauliflower, USA Today reported.
The 63-year-old TV icon, a known adept, advocate and shareholder of Weight Watchers, will then appear in an ad campaign for Kraft Heinz starting October 2.
New project: Oprah Winfrey has partnered with Kraft Heinz to launch a new line of 'healthy' comfort food called 'O, That's Good'
Offerings: Products (some of which are pictured) will start appearing in stores this week, and will included pasta with bean puree instead of some of the cheese
Oprah became a Weight Watchers member in August 2015, and the following month the diet company announced she would join its board after purchasing a 10 per cent share.
The host has credited the diet for helping her lose more than 40 pounds, but is now branching out by creating and marketing her own offerings, branded as comfort food classics with a healthy twist.
On one occasion, she traveled to Kraft Heinz's test kitchen in Chicago as part of the recipe development process, USA Today wrote.
According to Oprah, the idea for the new range was borne out of her determination to find a healthier alternative to traditional mashed potatoes - a quest which lead her to mix cauliflower and potato together in order to create a hybrid dish that was more substantive than just the vegetables by themselves, but lower in fat and calories then the original comfort food.
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